Program: RidgeCon: Spock

How both logical and emotional reasoning can help us live better in our post-truth world In a world where fake news stories change election outcomes, has rationality become futile? In The Art of Logic in an Illogical World, Eugenia Cheng throws a lifeline to readers drowning in the illogic of contemporary life. Cheng is a mathematician, so she knows how to make an airtight argument. But even for her, logic sometimes falls prey to emotion, which is why she still fears flying and eats more cookies than she should. If a mathematician can't be logical, what are we to do? In this book, Cheng reveals the inner workings and limitations of logic, and explains why alogic -- for example, emotion -- is vital to how we think and communicate. Cheng shows us how to use logic and alogic together to navigate a world awash in bigotry, mansplaining, and manipulative memes. Insightful, useful, and funny, this essential book is for anyone who wants to think more clearly.

A new theory of how the brain constructs emotions that could revolutionize psychology, health care, law enforcement, and our understanding of the human mind Emotions feel automatic, like uncontrollable reactions to things we think and experience. Scientists have long supported this assumption by claiming that emotions are hardwired in the body or the brain. Today, however, the science of emotion is in the midst of a revolution on par with the discovery of relativity in physics and natural selection in biology--ans this paradigm shift has far-reaching implications for us all.    Leading the charge is psychologist and neuroscientist Lisa Feldman Barrett, whose theory of emotion is driving a deeper understanding of the mind and brain, and shedding new light on what it means to be human. Her research overturns the widely held belief that emotions are housed in different parts of the brain and are universally expressed and recognized. Instead, she has shown that emotion is constructed in the moment, by core systems that interact across the whole brain, aided by a lifetime of learning. This new theory means that you play a much greater role in your emotional life than you ever thought. Its repercussions are already shaking the foundations not only of psychology but also of medicine, the legal system, child-rearing, meditation, and even airport security.    Why do emotions feel automatic? Does rational thought really control emotion? How does emotion affect disease? How can you make your children more emotionally intelligent?How Emotions Are Made answers these questions and many more, revealing the latest research and intriguing practical applications of the new science of emotion, mind, and brain. 

Do you want to build meaningful relationship bridges in both your work and personal life? It is definitely easier when you have some help along the way, and by the way How does communicating effectively with people to avoid conflicts and get what you want from life sound to you? Many times we might have been in situations where a work promotion or a favorable outcome might have hinged on the words and phrases that are used. Or times when you just intuitively felt something was amiss and wished that you had the tools to figure out the situation Well look no further, because this book Emotional Intelligence will provide that blueprint and solution to improving your social awareness as well as increasing your EQ to better the relationships in both your personal and work life! In this book, you will learn how to Do that one thing which will instantly help out in improving EQ The two different crucial ideas which helps to avoid socially awkward situations Do these 5 practices and instantly become the favorite Star in your workplace Improve or even rescue any relationship you wish with these 5 working tips Learn how to manage toxic and stressful work environments through our 8 step process Improve and Enhance Empathy. See yourself growing in confidence and emotional intelligence   Instantly boost your social awareness and master your relationships with the actionable strategies available in the book. Connect naturally with others in a more productive way, and easily navigate through interpersonal relationships to be able to get the most out of life! Get used to creating positive outcomes in both work and personal situations when you have a better grasp of the ins and outs of emotional intelligence. Master your emotions and really unleash the empath in you!   Scroll to the top of the page and click the Add To Cart button to get this book Now!

An essential analysis of the modern science and technology that makes our twenty-first century lives possible--a scientist's investigation into what science really does, and does not, accomplish. We have never had so much information at our fingertips and yet most of us don't know how the world really works. This book explains seven of the most fundamental realities governing our survival and prosperity. From energy and food production, through our material world and its globalization, to risks, our environment and its future, How the World Really Works offers a much-needed reality check--because before we can tackle problems effectively, we must understand the facts.   In this ambitious and thought-provoking book we see, for example, that globalization isn't inevitable--the foolishness of allowing 70 per cent of the world's rubber gloves to be made in just one factory became glaringly obvious in 2020--and that our societies have been steadily increasing their dependence on fossil fuels, such that any promises of decarbonization by 2050 are a fairy tale. For example, each greenhouse-grown supermarket-bought tomato has the equivalent of five tablespoons of diesel embedded in its production, and we have no way of producing steel, cement or plastics at required scales without huge carbon emissions.   Ultimately, Smil answers the most profound question of our age: are we irrevocably doomed or is a brighter utopia ahead? Compelling, data-rich and revisionist, this wonderfully broad, interdisciplinary guide finds faults with both extremes. Looking at the world through this quantitative lens reveals hidden truths that change the way we see our past, present and uncertain future.

In Chemistry for Breakfast, award-winning chemist and science communicator Mai Thi Nguyen-Kim reveals the amazing chemistry behind everyday things (like baking and toothpaste) and not-so-everyday things (like space travel). With a relatable, funny, and conversational style, she explains essential chemical processes everyone should know--and turns the ordinary into extraordinary. Over the course of a single day, Mai shows us that chemistry is everywhere: we just have to look for it. In the morning, her partner's much-too-loud alarm prompts a deep dive into biological clocks, fight-or-flight responses, and melatonin's role in making us sleepy. Before heading to the lab, she explains how the stress hormone cortisol helps wake us up, and brews her morning coffee with a side of heat conduction and states of matter.  Mai continues her day with explainers of cell phone technology, food preservation, body odor, baking, the effects of alcohol, and the chemistry behind the expression "love drunk." All the while, she shows us what it's really like to be a working chemist, and fights against the stereotype of a nerd playing with test tubes in a lab coat.  Filled with charming illustrations, laughter, and plenty of surprises, Chemistry for Breakfast is a perfect book for anyone who wants to deepen their understanding of chemistry without having prior knowledge of the science. With Mai as your guide, you'll find something fascinating everywhere around you.

Celebrating it's twenty-fifth year and with over one million copies sold, the newly updated and completely revised fifth edition of The Handy Science Answer Book makes science and its impact on the world fun and easy to understand. Clear, concise, and straightforward, this informative primer covers hundreds of intriguing topics. This friendly resource answers more than 1,600 of the most frequently asked, most interesting, and most unusual science questions.